1. Do Some Research
If you are thinking of starting your business as wholesale gemstones supplier, then do some research? However, one thing that can help would be contacting a few people who already have established jewelry-making supply businesses for their advice and recommendations. Many jewelry businesses offer tours of their facilities and you can go there yourself and talk to them about their experiences.
2. Know your market
To succeed, you need a solid grasp of your market and its wants and needs. That way, you can cater your business towards that market—and steer clear of areas that are already well-served by competitors. You should also have an understanding of what your customers want from you as a business. In order to be successful, you must take into account each customer’s unique desires and tailor your sales pitch accordingly. For example, do they value price over quality? Do they prefer one-on-one customer service or would they rather communicate with you via email? Understanding these things will help you deliver on your promises to them. The more you know about your customers, the better equipped you’ll be to create products and services that will make them happy.
3. Don’t Buy Raw Gemstones
Many people have a preconceived notion that there’s always a cheaper way to acquire something you want. This isn’t always true with gemstones, and buying an already cut stone can save you money down the road. If you buy raw gems, you may find yourself paying for labor costs when you go back for further preparation work. Gemstones like emeralds and diamonds will be significantly cheaper if they’re purchased pre-cut rather than uncut.
4. Get an Online Presence
In today’s world, you can’t sell your products without an online presence. This could mean having a Facebook page or Twitter or Instagram account, but it could also mean having a dedicated website. While some might say it doesn’t matter what people think of me online—I just want them to buy my stuff, there are many more pros than cons when it comes to getting an internet presence. People who like your brand and feel connected to it will be much more likely to make a purchase. They’ll trust you and have faith that if they spend their money with you, they won’t be disappointed.
5. Team Up with Other Shop Owners
In a tough economy, you must learn how to help each other succeed and grow. One of your customers could be another shop owner’s supplier. The same can be said for designers, wholesalers, and manufacturers. Be sure you have relationships with others who will work together as a team. You may have mutual interests or goals that can be achieved together; think outside of your immediate circle and look for opportunities elsewhere.
6. Start Small With Events and Expos
Getting your name out there and letting others know about your unique, beautiful and wholesale natural gemstone beads is a great way to gain exposure for your business. Events like festivals, fairs, and expos are fantastic for getting started with a small budget; plus, they’re also a chance for you to network with other entrepreneurs who have gone through similar challenges. Focus on creating beautiful pieces or getting solid customer service—and before you know it, people will be flocking to your booth!
7. Create Special Collections on Your Site
Creating special collections is a great way to boost your site’s SEO and visibility on social media. It’s also a fantastic way for customers who are browsing your site to discover something new or revisit an old favorite. Creating a custom collection (or theme) will allow you to group different items that would otherwise not be found together, creating a new shopping experience for your visitors. After all, if they didn’t want it, they wouldn’t buy it!
8. Branch Out Into Gems For Jewelry Sales
The easiest way to make money is by offering a range of products that cater to different needs. Some customers prefer wholesale cabochons for jewelry making. So branch out into gems for jewelry sales and see what your customers want most.
9. Add International Shipping Options to Your Store
If you want to expand your sales overseas, it’s a good idea to look into adding international shipping options to your store. The most affordable option is to use a third-party service like PayPal, but if you’re trying to sell internationally on a large scale, it might be worth exploring other shipping software options that are designed specifically for e-commerce sellers and retailers. These software platforms make it much easier for merchants to manage packages once they’ve been shipped overseas.
10. Increase your value add
There are many ways for a smaller player to beat out a larger company; one of these is adding value. For example, if you make jewelry, it’s no longer enough just to supply other jewelers with gems. You can add more value by providing design and customer service. This gives customers more reasons to shop at your store and helps differentiate your brand from that of your competitors. In general, think about how you can provide additional value to customers or clients without taking on additional costs. Value ads help small businesses win big contracts—and even create loyal fans who love buying from your brand.
Conclusion
You will learn quickly that customers won’t buy your products just because they are cheap, nor will they buy them just because they are highly specialized. Instead, by producing high-quality gemstone carvings goods at an affordable price, you can stay ahead of your competitors. In turn, your knowledge of cutting-edge innovations will help create a demand for your product that cannot be replicated by others.
