It’s been 10 years since the launch of Instagram – social media channels that have become very popular from time to time so that they begin to shape the world around us.
We now use the word “selfie” every day, we follow at least a few “influencers” to follow the latest trends in fashion, beauty, and self -care. We find it difficult to remember the time when our lives are offline and no one cares about food settings on the plate.
With more than 1 billion people who use social networks every month, it is not surprising that the brand is quickly followed. In an effort to reach the exact buyers where they are on Instagram – businesses continue to invest in their social presence and strategies for their involvement.
To celebrate the birthday of one of the biggest social media platforms, we have prepared a 3 -step guide for the brand on how to use Instagram to increase involvement. And all this is in time for the upcoming Halloween!
Use Instagram to gather customers
If you are looking for an easy, but effective way to grow your customers – Instagram is the right place for you. With many new cool features, an interactive interactive interface and loyal audience, this is a clear choice for brands like you who want to use their social media channels and are actively involved with their followers at a more private level.
Plan a special Halloween themed Instagram campaign and offer small incentives to people who agree to receive text marketing messages from you. This can be anything from the $ 5 prize voucher or 10% discount from the next purchase at your store, all free shipping methods or peek into your new vacation prize guide. Another great choice is to use online creepy text generators.
Set an attractive scary teaser for your promotion and watch your list of customers growing.
The easiest way to achieve it is with the help of a smsbump subscription link that can be shared. Use in some of your IG stories. When your Instagram followers swipe it, they will be diverted to the designated direction page where they will fill in their telephone numbers and agree to receive text messages from you in the future. Fast, easy and effective!
If you want to strengthen the effects of this campaign, or if your followers are not as strong as that, you can always invest some of your budget in IG advertisements using one again subscription link that can be shared. Collect this new OPT-in in a separate list and target later with a personalized offer and offer.
And in the upcoming Halloween spirit, we have prepared a real treat for those of you who will make customers gather through Instagram a true experience. Right during the busy season in front of us Check your email in the following weeks to find out more details.
Use Instagram to collect UGC
If you remember – Instagram begins as a place for amazing photos. People share their #ootd (that day’s clothes), Avocado and Snapshot -Install Photographs are perfect from exotic destinations. And now, more than before – product recommendations and reviews. It doesn’t matter whether it’s about the Favorite Make -up foundation or delicious recipe for Halloween Gingerbread cake – people are there to be shared!
So what’s in it for the brand? Why not use a wave of upcoming Halloween themed content that will flood our IG bait and try to collect some valuable content from your audience? Statistics show that buyers who see UGC (content made by users) on the brand site are converted at a level of 161% higher than those who don’t. Displays your product reviews help your customers make decisions based on information, build trust and improve their overall experience.
UGC YOTPO’s innovative solution helps the brand bring the best Instagram experience to their online store. You can mark the customer’s photo and show it off in a visual gallery that is curated at a touch point that is highly converted along the buyer’s journey – on your home page, on a particular product page or checkout.
Combine this with innovative curation filters, AI -powered image processing assistants, dynamic galleries that are synchronized automatically to your Instagram account and some integration with a leading influencer platform, and you will have everything you need to bring your social media marketing to a completely new one level. And to make sure you have full compliance, the Yotpo UGC tool allows you to request and secure the right to customer content with one click.
Content made by users in the form of photos, videos, or reviews helps traders interact with customers at a deeper level, increase brand awareness and enrich the buyer’s experience. The upcoming Halloween is the perfect opportunity for brands to try new strategies and use Instagram to collect valuable content and increase involvement.
Use Instagram to increase brand awareness
Do you remember how Instagram became popular overnight when it was launched only 10 years ago? It is a place to enjoy amazing photos, follow and worship the IG model that seems to be perfect, without pores, 24/7 both. And of course: Get one closer friction to your favorite celebrity. Instagram created a completely new profession: a full time influencer.
Influencers (in marketing) – someone with the ability to influence the potential of buyers of a product or service by promoting or recommending goods on social media.
So this is like a product recommendation, but on steroids. Imagine getting a positive review of the health supplement, but instead of the handsome colleagues from your office, it comes from the award winner fitness model that you follow carefully on Instagram. Will you consider buying it?
Following the brand trend in investing a lot of money and efforts to build long -term partnerships with influencers. Basically this is a win-win situation. Business gets their products or services advertised to a wider audience, while influencers are paid for the presence and involvement of their active social media.
If you want to market your product to the audience and new community, Instagram influencers are a good way to do it. Make sure their public image and style matches your brand sound. Offer them to a durable partnership collaboration as affiliate for each lead that they produce or approve a fixed budget. Brands can involve influencers to manage holiday prizes, show product cancellation or participate in special events or charity initiatives.
With the help of the influencer marketing business, you can use Instagram strength to reach new audiences and increase brand awareness.
And because we talk about social media channels, you might want to know that one of the top Halloween trends this year is dressing … as a hot hand cleaner. There are no comments about that!
Hello winner
This is our quick guide on how to use social media (and Instagram in particular) around Halloween to gather customers, get involved with new audiences, collect content made by users, increase conversion and increase brand awareness.
Many brands owe their success last night in the resurrection of the IG platform and because this is an important milestone, let’s look at the 25 most memorable moments of all time.
