.Are you about to launch your application to the market? Fantastic! The tips in this post will be very useful to publish your app with guarantees of success. As creating an app, us much easy now by using an easy app builder like APPSTYLO.
Did you know that of the 1.5 million applications that are published on Android and 1.4 million on iOS, more than 80% are zombies? Although it seems brutal, most of them are published in the app store but users do not find out about their existence or their usefulness is not sufficiently visible to attract people’s attention.
If then you wonder what the secret is to building one that connects with users and is profitable, in this post we will give you some tips for a launch of the application to the market that will give you fruitful results. If you are willing to monetize your digital asset, follow these infallible guidelines to be successful with your app!
Recommendations For App Development
But, the successful launch of the application to the market does not end in a correct usability and functionality, but must have its dissemination channel, its promotion campaign, its management process and an evolution that responds to the needs of the users. Detailing all these steps in a clean and orderly diagram will help you define the strategy to develop so that your project is guaranteed to be successful. Since app development isn’t an easy process so we recommend you to use app builder to create an app.
Once you have the tactics to implement well defined, it will be time to establish a schedule so that everything fits perfectly. But before this, a series of points must be taken into account. Prepared? Let’s see them!
How the nervous system of an App is made up
Launching the application to the market is not an easy task. It is useless if your app has the best design and user experience in the world if once you promote it to the community it is not promoted correctly, preventing the promotion of downloads and sustained use over time. The planning and development of a Mobile App project must go far beyond propagation and consider all the organs and structures that make up this digital nerve tissue. Pay attention to its 9 entrails!
- Problem: An app should never be developed for no apparent reason. It always has to be done based on a specific problem or objective. Recognize the real problem that your target audience is going through and focus on designing a proposal ready to solve it.
- Study: Study the different possibilities that the mobile environment offers you and draw up a development plan that is anchored to a scalable and profitable business model for your company.
- Analysis: Make a SWOT matrix with all the information collected that allows you to see clearly and in detail your strengths and weaknesses as well as the threats from your competitors and market opportunities. This detailed analysis will help you establish tipping points in your project if necessary.
- Design: Let your creative committee begin to work its magic at this point. Sketching the screens that will bring your app to life should be a complete and prior step before programmers write a single line of code.
- Programming: Decide if your app will be hybrid, native or webapp and then implement the necessary code on the relevant platform. You can use app maker to create an app for saving time as well.
Ideal decalogue for launching the application to the market.
It is true that, at least for the moment, not all companies need a Mobile App, but if you have taken the initiative to launch yours to the voracious market, you should familiarize yourself with the rules of the game and focus on winning the game. For this, reflection and foresight should be the axes of your strategy: reflection on the decision when launching an app, defining the business model and integrating it into the general strategy of the company; and forecast to contemplate a significant budget item in promotion and Marketing strategies .
Based on experience, we will point out the 10 steps for launching the application to the market in order to achieve a good positioning in the markets and monetize your mobile asset.
BEFORE LAUNCH
Choice of name
We recommend that the app contains the name of your brand, the main keyword of the service or product and that it is easy to remember. You can bet on a more descriptive name (accessible to download but difficult to differentiate from the competition) or more creative (with more hook, but that can make natural positioning difficult). Also, it is important that you take into account the legal aspect of the patent and the possible international scope of the app.
Keyword selection
The keywords are keywords that allow your application to appear in search results on the App Store. Lean on tools like Google Trends, Sensor Tower, and KW Finder to fill in the available characters that best describe your product.
Publication of the app in category
The category also determines the positioning of your app because visibility will be more difficult in some than others: the more competitive the category, the more downloads you will need to stand out. At the same time, you need to choose the category that best describes your application so that it is consistent and easy to find.
Differential description of the app
Clearly detail the axes of communication and strategically describe what makes your app unique or singular. Both the short description of Google Play (80 characters) and the normal description (4000 characters) or any promotional message that you spread must have a clear and forceful communication so that they are aligned in the same direction and can be reinforced through an organic positioning.
Brand image attraction
The icon of an app is the first thing the user sees and what motivates them to download it , so it is very important that it is attractive and representative of its style, functions and objectives. From this icon, trace the entire identity of the app, including the graphic line of its menus and the screenshots that you will upload to the markets to show the most attractive and unique aspects.
DURING THE LAUNCH
Synchronization of downloads
It is key that in the instances after the app is published, it obtains the highest number of downloads. The peaks and high installation radii are interpreted by both Google Play. And the App Store as a positive sign of the quality and usefulness of the application, so it will considerably improve your ASO positioning from the beginning.
Connection with influencers and partners
One of the first dissemination channels that you should take into account when launching the application to the market is the one with the greatest reputation and influence among digital users: influencers and potential prescribers of your app on the internet. Having the support and favorable opinion of professionals in the sector, bloggers, active users, recognized figures in social networks and other brands or companies allied to yours will give a very valuable boost to your proposal.
AFTER LAUNCH
Comprehensive communication and journalistic vision
Depending on the potential and uniqueness of your app, value the convenience of preparing a good press kit or publicity to disseminate to the specialized and even general media; always bearing in mind that journalists must be provided with relevant and newsworthy information about the current situation of the mobile ecosystem beyond your commercial purposes.
Viralization in Social Media
Social networks are the public square of the 21st century and if you know how to take advantage of them you will be able to squeeze their reach to reach the eyes of thousands of followers. On the one hand, you can promote your app from its own profile on networks (in case you have decided to open your own broadcast network) or from your brand’s; but on the other hand, you can activate various social elements from the same app, such as the possibility of sharing certain elements (photos, news, activities, locations). Also, you can use other channels such as Landing Pages, blogging articles or Email Marketing campaigns and include social share buttons in them to boost the viralization of your proposal.
Investment in paid and conventional advertising
The launch of the application to the market must include a media plan to determine the most profitable way to invest in advertising, depending on the characteristics, budget and target of your project. Think about whether your app is aimed at a very specific and easy-to-segment audience or points to a more general profile. And evaluate whether the most effective thing is to promote campaigns on social networks such as Facebook, YouTube or Instagram. In conventional or specialized media, or to promote your mobile project in Google Adwords and in paid advertising in other more traditional channels.
If you manage to comply with these 10 steps for a correct launch of the application to the market, once you reach the top, rather than lie down to rest, you should do a good measurement of results to select the most effective actions, optimize efforts, reduce costs that are not give good answers and delve into techniques that leverage conversion . In addition, anticipating improvements or updates that are likely to be promoted will help you continue to capture the user’s attention!
