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America is watching more TV than ever!

by monika

Coronavirus pandemic had us caged inside our homes, which in turn doubled the amount of time spent by people on the Internet and watching Television. More than 80% of the American population is an Internet user – according to a report by eMarketer. 

As most people began working from home, more of them started to spend time alone by themselves. Generally after sleeping, a huge proportion of Americans spent most of their time watching television, averaging about 3.1 hours per day – interestingly just slightly more time than they spent working.

For all the discussion of rope cutting, US crowds actually watch a lot of TVs. As a matter of fact, they watch more video on standard TV sets than they do on PCs and cell phones.

The typical 18-34-year-old millennial — said to be a forerunner in the cord-cutting transformation — invests more time watching old TV than eating, shopping, and watching YouTube — combined, found the Video Advertising Bureau, which broke down information from Nielsen, the Bureau of Labor Statistics, and ComScore, and contended that TV was as yet the most ideal way to contact youthful crowds.

[Also Read: Silverpush’s TV Sync Technology Offers Invaluable Opportunity to Advertisers]

The typical millennial watcher spends a minimum of three hours daily staring at the TV — including live TV, DVR, and time-shifted viewing (however not applications like Netflix on a smart TV,) — in comparison with different exercises, the report showed.

In an average month, Millennials watch more videos on TV sets than on famous stages including Facebook, Instagram, YouTube, Netflix,  Hulu, Amazon, Twitter, Twitch, and Snapchat. Also, US adults invest much more energy before the TV.

So while TV sets are vanishing from American homes, they actually rule viewing.

These are the states which watched the MOST television daily:

State Hours Spent watching TV daily
West Virginia  3.82
Alabama  3.58
Arkansas  3.38
Mississippi  3.37
Rhode Island  3.33
Louisiana  3.25
Nevada  3.07
Delaware  3.03
Kentucky  3.03
Missouri  3.03

These are the states which watched the LEAST television daily:

State Hours Spent watching TV daily
Alaska  1.85
Utah  1.97
Washington  2.31
Idaho  2.33
Minnesota  2.36
New Mexico  2.38
California  2.46
Oregon  2.50
Montana  2.52
Massachusetts  2.53

Yet, TVs aren’t only for customary TV any longer. Smart TVs, media players like the Apple TV, game control like the PlayStation 4, and different gadgets permit you to stream a large number of different things on TV save from live-TV programming. Progressively, that implies real-time features like YouTube and Netflix that pay-TV suppliers and TV networks are contending with.

Don’t Forget this: How YouTube Advertising Drives More Reach Than TV Advertising?

YouTube, the most famous video stage among Millenials after TV, says individuals currently watch 100 million hours of its recordings daily on TV sets; around 10% of the 1 billion hours it says are watched in general every day. Also, it reported that it’s bringing its live-TV web-based feature, YouTube TV, to considerably more TV sets, through media players like the Apple TV and Xbox One, and shrewd TVs from makers like Sony and Samsung. Beforehand, the live-TV application was just accessible by means of a work area, versatile, or Google’s own media player, Chromecast, which it expressed makes up half of the time spent on the application.

Facebook likewise sent off a video application that is just for TV sets recently. Furthermore, Netflix, which counted a larger number of subscribers than satellite TV this year, has said that a greater part of the viewing on its platform happens on TV and PCs.

Streaming is authoritatively invading TV.

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