The Rise of Video Marketing: A Brief Explainer

While a catchy tagline and images alone might have captivated your audience in the past years, the days of static content have gone by the wayside. Nowadays, it has become uninteresting and inundated with live streaming, augmented reality, and interactive 360 videos. And with this growth already, you are now behind if you are not using video marketing in Adelaide and releasing branded video content regularly!

Effective video marketing strategies- not to mention great content- can put your brand products and services in front of the right audience while making the right impression. Learn more about video marketing to gain a foothold of your target demographics in Australia!

What is video marketing? 

As the name suggests, video marketing involves video to promote your brand. In particular, it is a broad definition that covers the many types of videos to promote your products and services, increase engagement on your digital and social channels, educate your customers, and reach your audience with a new medium. 

Video marketing strategies are nothing new. Just as you would do proper research and create a proper plan with a digital marketing strategy to increase your website traffic. Your video marketing strategy is ultimately what guides you- your budget and your timelines, your production process- starting from development to distribution, your conversion metrics, and more.

Getting this written down and finalized should be one step in your video production process. Others include:

1. Identify your goals

2. Find your target audience in Adelaide and Sydney

3. Figure out the story you want to tell your clients across Australia

4. Implement corporate video production to enhance communication and raise awareness

5. Maintain a realistic budget

The phenomenal rise of video marketing

It all started with YouTube, the world’s largest platform.

In 2005, with the launch of YouTube, video marketing started and by 2009 there were seven different ad formats on the platform.

First, there was the rise of smartphone technology that made watching videos easier and more convenient. Then the pandemic boosted the number of consumers who made purchases through social media. According to Statista, in 2020 the amount was 5.3 million which is nearly 28% of all internet users. It is predicted to increase up to 6.4 million by the year 2024.

Almost 93% of the brands say they got new customers due to the videos posted on social media. Video marketing is on the rise, as it has been shown to yield substantially more engagement than other types of content when shared through social media platforms.

Other Insights

According to Optimonster, video marketers get 66% more qualified leads per year and video marketers achieve a 54% increase in brand awareness.

For marketers, search engine optimization has become such an invaluable tool, 64 percent of users use search in their I-want-to-buy moment while 71 percent made a decision to visit a retailer’s website or app. This typically means you need your website to rank on search engine result pages but also rank high.

And this is where video marketing comes into play for giving a boost to your business in Adelaide. 

What drives the increase in Videography? 

1. Demand for video content is increasing: Unfortunately, 2021 was not the end of the pandemic, and it looks like COVID is likely to make its impact in the coming years. Although several trends have attributed to video rise globally, one noticeable trend is the increase in demand for relatable content and short-form video content.

Note:

For brands to get more of the audience’s attention video is a good way to go. Right from work-from-home scenarios to presentations on public platforms, to consumers purchasing online via live streams, everything has a casual air around. Being relatable is the in thing and that’s what drives more clicks and shares.  It simply raises the bar in terms of content quality, this is where a reliable video production company in Adelaide will come to your rescue.

2. Decline in traditional marketing: The most common source of screen time used to be TV, limiting our media consumption to when we were home in our living room. Now, we carry our screens with us around the clock in the form of laptops, tablets, and smartphones. Although audiences spend more time online, they prefer authentic content which develops the perception of your brand and positions you as an industry leader.

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For instance, before the pandemic, leading personalities were always in the limelight. Today, with Instagram Reels and Tiktok becoming the staple assets micro-influencers are having a field day.

3. User-generated content for influencing purchase decisions: Not only do videos keep users more engaged, but they also play a major role in their decision-making process. Today, even people who are not tech-savvy are making use of videos to know about a product or service to carry out the purchase with confidence.

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Plus, Google research shows that 55% of consumers use online videos for shopping research. If the giants like Google are describing videos as inexorable, you know you are on the right track by including videos in your social media marketing.

What are the benefits of video content? 

1. Builds trust with your audience: A professionally made video has the power to connect with your audience on a more personal level and build a perception of your business. To create a loyal audience, get ahead, and dominate your market, you need to be more inclined to build trust and engage with your content long-term.

2. Improves brand positioning: When you incorporate video content, you will see increased engagement than any other type of content. This means that adding video as on your webpage will increase visitors’ time spent on it. The first reason being, most people find videos more enjoyable. Secondly, video explanations are more effective at helping people retain information.

You can increase the reach and retention rates by creating videos to elevate the buyer experience. The increased visibility and engagement will also help improve the ranking of your overall site. The video marketing experts in Adelaide can also help you boost eCommerce sales with shoppable videos.

3. Increases brand awareness and visibility: Search engines prioritize sites with video content and also perform better overall than sites that don’t. If the search engines see that the website engages users, answers their questions, and provides an overall positive experience, then it rewards the website with a higher ranking. The higher you rank, the better your brand image is seen.

4. High return on investment: Distributing your videos on the right channels is essential (link onsite blog later). For instance, different channels have their pros and cons, but using the right balance of them all can propel your video marketing to new heights, spreading brand awareness and converting users at every stage of the marketing funnel. Higher engagement, conversions, and a boost in overall traffic- all these results quickly outperform the initial investment.

Conclusion 

In 2022 it is harder than it was a decade ago- getting your brand noticed. If you want your brand to be noticed online or otherwise, you will have to keep up with current trends.

If you are thinking of investing in video marketing, you maybe glad to know that you don’t need to have a massive budget or external resources to help you create videos for your social channels, or professionally shot product videos. Done right with the help of a video marketing company in Adelaide can significantly impact your marketing success.

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